Portfolio
Six projects worth your time, and a longer list behind them.
Balls — Office Skit
Ten actors, one shoot day, three weeks from greenlight to wrap. No room for a second attempt at anything.
Verticalisation Test — Solopreneur
Testing whether narrower targeting beats broad, one industry at a time.
You're On Fire
A joke about competence that still lands the strategic point.
YuLife × Fladgate
A written testimonial that became a video case study, and helped win new legal sector clients.
Everything You Need to Know About Beneficiaries
Life insurance admin, explained like an actual person is reading it.
Skills-Based Hiring: The Complete Guide
The definitive guide to a topic usually covered as dense theory or thin listicles. This is neither.
More work
A longer list, still worth a click.
Testimonial Ad
Paid Ad · YouTube · Demand Generation
Consulting Ad
Paid Ad · Meta · Problem Aware
Snap: Moving Recruitment In-House
Case Study · Thrive Website
yuGlance: Prevention in the 2020s
Article · YuLife Website
Year in RevYU: 2019
Article · YuLife Website
Why Does British Cuisine Have Such a Bad Reputation?
Journalism
4 Benefits of Globalisation That Prove the Future Is Borderless
Journalism